Standard Issue High

Standard Issue was Rag’s unisex denim line. The challenge was to create a sneaker to sit alongside while embodying the same blend of utility and casual timelessness of the apparel. The S.I. sneakers were constructed using the old and forgotten process of direct vulcanization. The leather bound canvas upper was backed with soft jersey lining, and the natural rubber inserts were infused with mint to add a scent to the experience. A new logo was also utilized for the first time on this footwear creating a very distinct product offering that differed from what was previous and harkened back to lasting era of manufacturing.