There was this guy. He’s really cool. And he’s very tall. And he worked in marketing with a lot of NBA players and athletes. He got the idea that there were no fashion sneaker brands primarily focused on extended sizes. Sizes 14-18. Typically, people with feet this big don’t have the options they would like when it comes to elevated, well made footwear. He wanted to develop a line of sneakers that spoke to this underserved demographic. I loved the idea. I helped him find a factory and sourcing, and designed/developed a line to help him realize his idea.
