UntuckIt was considering doing a footwear line. They were very much at square one. I was brought in to put together some ideas that would be relevant to the brand and it’s consumer. As the brand was built on comfort an ease, and reducing… steps to getting dressed? If I were to translate that into footwear, it would mean removing the lacing process. I thought, if UntuckIt had a footwear line, they should name it UnlaceIt. Well, they should. But that didn’t go over. So here are the UntuckIt footwear designs.